Behind the Scenes of the Camo Dual Drop
When we launch a new product, we want it to do more than just look good.
For the first time, we’re releasing matching products—the Camo Hydration Pack and Camo Fanny Pack. And since we’re die-hard fans of fall, we wanted to bring you behind the scenes of how it all came together.
Keep reading to know the story behind the drop and what makes them useful anywhere, whether that’s a festival, a tailgate, or the mountains.
Why 📍Red Rocks?
This launch wasn’t planned as a big studio shoot—it happened naturally at one of our favorite places: Red Rocks in the fall. We spend a lot of time there tailgating, grilling cheesesteaks, and heading into concerts once the sun goes down. Fall is the perfect season: sweatshirt weather, crisp air, and scenery that matches the vibe.
Red Rocks gave us a backdrop of golden trees, deep red stone, and natural tones that lined up perfectly with the camo pattern. It wasn’t staged. It was just us living the lifestyle that inspired the packs in the first place.
Behind the scene vibes
This drop wasn’t just about function—it was about capturing the lifestyle. We shot raw content with iPhones, made funny clips, and leaned into the fall season with a slightly spooky, mysterious vibe. The outfits matched the packs and the landscape because they were exactly what we’d normally wear to fall festivals and shows.
It was less of a “photoshoot” and more of a tailgate captured on camera—the most authentic way to show how these packs fit into real life.
Packs That Match the Season—and Every Season
We didn’t just want camo for the look. We wanted gear that actually performs across different environments.
Where it belongs?
At a festival: Hydrate, stash your essentials, and dance without worrying about theft.
On the mountain: Comfortable for hikes or long walks, keeping your water cool and your essentials easy to reach.
Everyday carry: Built for fall hangs—tailgates, brewery runs, and concerts.
Limited Drop
Like all of our seasonal releases, this one won’t last forever. Once the camo packs are gone, they’re gone. If this design speaks to you, don’t wait. Grab your Camo Hydration Pack or Camo Fanny Pack now before someone else is strapping in with gear you’ll never get again.
SHOP THE CAMO DROP
STRAP IN.
Fall isn’t just a vibe—it’s a movement. And now, you’ve got gear that matches it.